Marketing Research techniques come in many forms, including;

• Test Marketing: a small scale product launch used to determine the likely acceptance of the product when it is introduced into a wider market.
   
• Concept Testing: to determine if consumers consider a concept useful.
   
• Demand Estimation: To determine the approximate level of demand for the product.
   
• Sales Forecasting: To determine the expected level of sales given the level of demand.
   
• Customer Satisfaction Studies: Exit interviews or surveys that determine a customer’s level of satisfaction with the quality of the transaction.
   
• Distribution Channel Audits: To assess distributors’ and retailers’ attitudes toward a product, brand or company.
   
• Price Elasticity Testing: To determine how sensitive customers are to price changes.
   
• Segmentation Research: To determine the demographic, psychographic and behavioral characteristics of potential buyers.
   
• Consumer decision process research: To determine what motivates people to buy and what decision-making process they use.
   
• Positioning research: How does the target market see the brand relative to competitors? What does the brand stand for?
   
• Brand name testing: What do consumers feel about the names of the products?
   
• Brand equity research: how favorably do consumers view the brand?
   
• Advertising and promotion research: how effective are ads do potential customers recall the ad, understand the message and does the ad influence consumer purchasing behaviours?

Please fill the following form to get the proposal for Market Research.( * Compulsory field )

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